My name is Olamide Ajisafe. My candidate number is 8010. I am in a group 3 with Jerom Thambipilliai (8692) and Matthew Davies (8511). To see my work, please click on the 3 labels on the right named A2 Research and Planning, A2 Construction, and A2 Evaluation.
Below is our finished music video...
Below are the external panels of our Digipak. Left is the back and right is the cover
Below are the external panels of my Digipak
Left is the back of the album and to the right is the front
Below are the internal panels of our Digipak
Below are the internal panels of our Digipak
Below are the internal panels of our Digipak
Click on the image below to be directed to our website
Amy Whinehouse is a legendary figure in the music industry and was known for her unique and soulful voice. Amy's voice had the ability to captivate an audience without the need for any extravagant productions. We would also like our artist to concentrate on their singing and the meaning behind their words rather than dancing or anything that may distract from their message.
Beyonce: Political messages
Beyonce is an international figure which means that her music and therefore her feelings/ opinions reach many. Recently, Beyonce has used this platform to bring awareness to important issues such as the Black Lives Matter movement and feminism. To the left I have included a video containing the feminist message that Beyonce played during her Mrs Carter world tour. We thought that this was very admirable and would also like our artist to speak out on important issues such as police brutality.
A still from Beyonce's video 'Formation'
Erykah Badu: Style
One of Erykah's unique looks
As well as her music, Erykah Badu is also known for her extraordinary style and is considered a fashion icon by many. Her unusual clothing and make up ideas have created an image for her which stands out from anyone else in the music industry. She is able to express herself through her clothing which is a trait that I would also like for my own artist. I would also like to experiment with the make up of my artist with elements of Badu's look.
A website is very important for an artists as it acts a hub for all of their information. These sites create a feeling of connectivity as they include links to all of an artist's other platforms such as social media. They also give other important details such as the dates of a singer's tour and allow you to buy tickets via the site.
Rihanna's website inspired me by how interactive it was. For example, when the pictures above were hovered over, a link to an article giving more details about the picture would appear (as circled). To the right is the article concerning the circled picture above. I though that this element of the website was very effective as it allows anyone who uses the website to engage with Rihanna more by finding out all of the events that she participates in. I would also like to include this element within my own artist's website as I think that it is an effective way of giving information about the artist in an interactive and tidy manner.
Another website that has influenced my ideas is the website for the singer MNEK. I was first draw to this website by its bold colour scheme. I think that this was extremely effective as its simple layout is aesthetically pleasing and means that information is clearly presented on the site. For example, all social media accounts for the artist are put together in the bottom corner of the page. This makes it very easy for anyone using the site to find any information. I thought that this was a very good example of a website acting as a hub for different elements of an artist's online presence and is something that I would like to include on my own website.
Drake's website stood out to me due to its use of cross media convergence. As soon as the website is clicked on, a video advertising Drake's latest album plays automatically. I thought that this was an innovative way of advertising as this ensures that everyone who clicks on the website will see the video, maximising its reach. It also makes his website very interactive as anyone using the site is immediately presented with different media texts.
Katy B's website was also influential to me due to its incorporation of live tweets (as circled). By doing this, the audience is able to get up to date information about the artists that they love. It creates another element of interaction for the fans and allows them to stay in the loop of what events may be going on. This simultaneously advertises the artist's social media site, making audience more likely to follow the artist. This is very important for an artist in order to make their fan base grow. Because of this, I would also like to make my artist's tweets and statuses available through their website.
Justin Bieber's website inspired me due to the large array of activities available...
These are just 3 of the activity options on the home page. Users have the option to watch the music video for the song 'I'll show you', download the album 'Purpose' and play the 'Purpose Pro' game and more. By offering different types of activities, the website is able to appeal to different areas of the artist's TA. For example, the video game would appeal to the younger part of Justin Bieber's TA, whilst the link to buy his album on Itunes would appeal more to the elder end of his TA who are more likely to have money to spend on luxuries such as music. Although I would not necessarily include a video game on my own artist's website as I do not think that this would be appropriate for my TA, I would like to create different media texts for the user to explore such as behind the scene videos and links to music videos.
We were inspired by the strong pose on Dua Lipa's album cover. Her look directly at the camera created a feeling of confidence for us and emphasised her status as a pop star. Her positioning is simple yet potent as it creates a feeling of effortlessness that we felt drawn to. The colour scheme is aesthetically pleasing and creates a sense of uniformity. Her costume appears casual, yet star pieces such as the bold Choker and the pink Culottes with the lace trim help the artist to stand out and highlight her modern fashion sense. Overall, this created a feeling of freshness that we would also like to create in our own album.
We were drawn to this album cover because of the silhouette. This was a technique that we had not seen used by any other artist and therefore made it stand out. As well as looking very dramatic, we also felt that it gave a real sense of the narrative within the album.
This album is from the artist Pell. We were instantly engaged by his mid air pose. We felt
this created a great sense of energy and made the album appear extremely unique. This mid air movement is also something that we would like to experiment with as we think that this would be a great way to make our album art to stand out.
This is another example of movement within an album cover. Here, the 'candid' feel of the image creates the idea of capturing a moment in time. This was something that appealed to us as we felt that it would make our artist appear more 'human', rather than just a construct. It would also help to give audience members an insight into the personality of our artist as they would appear to be frozen in their everyday life.
Researching these different album covers has been a beneficial process as it allowed us to see all of the different manners in which artists choose to present themselves and their work. Each album cover created a different portrayal of their artist in order to create a piece of art that was unique and would stand out.
Shadows Jaden Smith - Scarface
We felt that the use of shadows were extremely effective in this video. We felt that this would be a good element to bring into our own music video as it means that we could include images which are relevant to the song such as gun violence, without explicitly including such graphic images in our video. We also think that its use will be aesthetically pleasing and lead to interesting choices in shot types.
Lighting Seinabo Sey - Hard Time
The large array of colours and patterns used to light the artist Seinabo Sey were very effective and aesthetically pleasing. This has inspired us to make bold decisions with lighting as it is a simple way to give a video a professional feel.
Running sequence Clean Bandit - Rather Be
We felt that this sequence showed the narrative of the song in an energetic and engaging manner. Rather than simply having repetitious shot of the main character running away, the location of the shot changes with each step in order to create a sense of immediacy. As well as looking very effective, this also prevents the narrative from becoming boring.
Word projections Kwabs - Fight For Love
We would also like to use this technique in our video as we were inspired by its ability to emphasise the lyrics and their meaning. This would be very useful for a song like our which has such hard hitting lyrics.
As a group, we have had a large range of ideas as to which track we would like to create a video to. Below are some of the suggestions made... 1) Jorja Smith - Blue Lights
Pros of this track:
Strong solo female vocalist - Means that I will be able to showcase my performance skills
Meaningful lyrics and important themes
Strong beat - Doesn't limit visuals or their pace, will help make decisions e.g when to cut during the editing process
Isn't a mainstream song, only has 458,388 views
Cons of this track:
Song is too long
Music video has visuals which we also thought of e.g black and white grading - fears of creating a similar looking video
Must be careful about what visuals are used to represent such strong themes
2) Seinabo Sey - Younger
Pros of this track:
Strong solo female vocalist - My lip syncing would look more authentic
Lyrics have a lot of potential for related visuals
Cons of this track:
There is no dramatic beat drop - we really wanted some dramatic variation in the pace of our chosen song so that we could experiment with different shot lengths
Any ideas we had for visuals were not plausible i.e we wanted a large cast which would have been difficult to organise
3) Flume - Tennis Courts (remix)
Pros of this track:
Lots of variation in pace throughout the song- potential for different editing techniques
Strong female vocals
Cons of this track:
Is a very well known song with over 40 million views
Fast pace of song would make cutting to beat very difficult
4) Daughter - Youth
Pros of this track:
Is not a mainstream song
Strong female vocals
Cons of this track:
Pace of song was too slow
Is a well known song- over 94 million views on Youtube
It was very hard narrowing down our list of possible tracks as we had to consider all of the factors within the criteria. We listened to many songs, however, rules such as the song not being allowed to have any swearing or be a mainstream hit meant that our possible tracks were limited. Despite this, we were still able to find a wide range of songs that appealed to us.
Labels are important to an artist, especially a new artist as they create a platform for the artist to distribute their music. If they are behind a reputable record label, industry professionals and listeners may trust in the quality of an artist's music due to the labels track record. As well as helping an artist's image, record labels also manage an artist's branding through methods such as marketing. Record labels give artist's somewhere to produce their music which is then also released and copyrighted by the label. Most importantly, record labels have money which they invest into an artist. This can then be spent in areas such as marketing in an attempt to reach and appeal to fans of a particular genre.
For our artists we would aim to be signed by the record label Virgin EMI Records. This label appealed to me as despite being an international record label, they have also signed small British artists who are similar to our act. For example, Virgin EMI have signed artists such as Loyle Carner, MNEK and Katy B. This made me confident that our act would fit in at this record label. Artists such as MNEK give a unique twist to R&B, incorporating elements of other music types such as electronic beats.
This freedom to experiment with different sounds proved to me that my artist would be able to expand their musical identity whilst under this label. Another factor that appealed to me was the great reputation that the record label has as Virgin is a very well known and respected brand. Virgin EMI is a brand knew label, founded in 2013 which means that the management style will be modern, allowing our artist to be handled in a fresh and current way. More importantly, as Virgin EMI is a very well established record label, they will have a lot of funding which can be invested into my artist's branding and music.Money is power in the music industry, so having a sufficient amount would make it easier for my artist to get effective marketing and music production.
These official charts are compiled by ranking music in terms of the sales of CDs, downloads, vinyls and weighted audio stream. This makes it easy to see the current trends in music sales in terms of genre and artist. The range of genres represented in these charts reflects the large variety of music tastes in the modern day. However, there is a clear presence of pop artists in the chart as this is a very mainstream music genre. However the fact that Passenger, a British folk artist, is number 1 in the album charts proves that there is room for indie genres in the music industry. This made me confident for our chosen genre of Neo-Soul/R&B as there is an apparent gap in the charts for a new R&B artist.
During our research, my group agreed that we wanted to create a music video that was partly studio based and partly set on site. We were interested in this layout of video as we thought that it would give us the best of both worlds and allow us to experiment with different shot types and settings, rather than being limited to just a studio. We found that other songs such as Sorry by Beyonce have taken this approach. I felt that this was very aesthetically pleasing as the drastic changes in setting keep the video very interesting visually.
We wanted our music video to have a narrative and whilst researching I came across the music video for the song Fool To Love by NAO. This video has a similar idea to our own as it depicts a man running away. I think that this will be a very helpful reference for us in the future as the composition of shots makes this narrative run seamlessly. I hope that we will learn from this and be able to add these continuous elements to our own video.
In order to layer our music video with different performance types, we also want to include elements of sign language in our project. We were inspired by videos such as You need me, I don't need you by Ed Sheeran.
We also though that it would look very effective to project some sort of video or images on my face at some point during the studio shots. I had seen this done in music videos such as Station by Lapsley and thought it was very effective. I thought that this technique would be a good opportunity to play footage of the London riots in our video as it would link well to our lyrics and acts as intertextuality to the song.
Genre is very important to an artist as it determines their image and how they will be marketed to their audience.
Different genres have different uses and gratifications for an audience. For example, I would listen to Rap if I wanted to heighten my mood due to its strong beat and impactful lyrics. However, if I wanted to relax I would listen to R&B as it is soothing.
I listen to a large range of music genres, however, the top 3 that interest me would be:
R&B
Grime
Alternative
Grime
Grime is one of my favourite genres as I think that rap is such a good method of self expression, whilst also being extremely entertaining. This fast paced genre is able to heighten my mood. It also interests me as it is a British based art form. This means that I can personally relate to the music as it has themes that I am familiar with.
Alternative
Alternative music interests me as it has such a unique sound. Alternative artists use their creativity in order to bring together different music types to create something new and exciting.
R&B
I love R&B because of its soulful nature. I also feel that this genre is relatable to the masses as it often talks of universal themes such as love and loss.
Modern day R&B is more experimental and includes aspects of many different music types. For example the British artist MNEK is a soulful R&B singer, however, he mixes his singing with house and electronic beats. My love of artists such as MNEK led me to explore the British R&B scene more. Here, our group came across the artist Jorja Smith. We felt that this particular genre would be ideal for our project as it is a new and fresh sub-genre of this music style. This would give us the freedom to experiment with our choice in visuals and take advantage of the genres growing fan base.
When do I listen to music?
I listen to music everyday, whether it is whilst I am in the shower or walking to school, I always have some sort of music playing in the background. I listen to it at any given opportunity as it is something that I really enjoy doing and helps to motivate me throughout the day.
Where do I listen to music?
Around my house
On the bus/ in the car
At parties
In school
Who do I listen to music with?
I mostly listen to music by myself , however, when i'm with my friends we use our favourite music as a way for us to bond or get hype for a night out.
How do I listen to music?
I tend to listen to music via my iphone, however I also use my laptop and the radio, depending on where I am and whether I am with anyone.
Why do I listen to music?
Music has always been very important to me as I enjoy both listening to it and performing it. Listening to music acts as a form of escapism for me and allows me to get away from the world momentarily. As well as this, it just helps to get me in a good mood and acts as a source of entertainment for me whilst I engage in other activities. I think that music has the ability to change a persons mood or perspective, so by listening to particular types of music during certain situations I am able to cater to the emotions that I am feeling at that point. Childhood
I think that the song Soulja Boy is able to pretty much sum up my childhood. It brings back so many memories of school discos and desperately trying to perfect the dance moves in the video. From the terrible clothes and haircuts to the questionable graphics, this video seems to completely reflect the chaos that was the year 2010. Despite this, this song is incredibly catchy and still can be heard at some events today, making it a stand out track for me. Early Teens
Listen by Beyonce was one of my favourite songs during my early teens as it came from one of my favourite musicals, 'Dreamgirls'. I remember being obsessed with this song and constantly belting it from the top of my lungs in an attempt to be just like Beyonce.
Now
It was pretty hard for me to pick a current song as my taste in music has developed so much and can now range from grime to pop music. I picked the song Car Radio by Twenty One Pilots as they are my favourite band and I found this song when I was going through a difficult period in my life and felt that I could relate to the lyrics. This song also has very positive memories for me as it reminds me of when I went to see the boys live which was hands down one of the greatest nights I've ever had.
To conclude, through this activity I have learnt the different reasons that people listen to music. For example, some people may use it as a way to relate to their current mood/ state of mind, whilst others may use it as a way to bond with those surrounding them. This exercise has proven the transformitive nature of music as it is able to express different emotions in different people. Moving forward, I will use what I have learnt to help me make decisions in my project. For example, as my chosen genre of music is upbeat, I have now learnt that people will most likely listen to this type of music for entertain or in order to heighten their mood. This factor will help me understand my TA(target audience) more and will therefore help me when I am marketing as it will help me to gratify their needs.
In my group I will be working with Jerom Thambipillia (8692) and Matthew Davies (8511). I believe that we will work together as we have a skill set that compliments each other. For example, I am very creative and have performance skills, whilst Jerom is stronger in the technical side of media. Matthew is also very complimentary to our group as he is a music enthusiast, meaning he has a lot of knowledge in this area which he can pass on to the rest of our group.
As a group, we have decided to have in person meetings a minimum of three times a week. However, we have also created a Whatsapp group so that we can communicate with each other out of school with suggestions, inspirations and more.
I had an amazing time during the main workshop and it allowed me to have so many new and exciting experiences. This process has allowed me to learn new skills and has enabled me to enhance my performing skills through working with industry professionals.
The video above is a time lapse of our production studio. From this we can see the many different set ups created throughout the day, including different uses of lighting and costume.
Throughout the day I took on many roles, ranging from acting on screen as Taylor Swift to acting as clapper loader:
A picture of me acting as 'Hip Hop Taylor'
This project has really helped me to develop my performance skills, and has helped me cater these skills to working in front of a camera which is something that I had not done before. At first, it was very daunting having to directly address the camera, however, through rehearsal I became more and more comfortable with this and eventually began to enjoy it.
A picture of me slating the shot
Being behind the scenes was an invaluable experience for me as I was able to experience what life on a set may be like first hand. Throughout the day I learnt various new techniques and terminology such as 'slatting' the clapperboard from our director, Dom. I was able engage with the crew on set and made good conversation whilst doing so.
Me getting my hair and make-up done
In the beginning, it felt very weird having my hair and make up attended to by professionals, however as the day went on we were able to become more comfortable around each other as they were extremely nice and comforting which was much needed on such an intense day.
Between takes
Overall, my favourite parts of the day were when I was performing with all of my peers as I was able to see all of our hard work finally come together. The atmosphere of the studio was an extremely fun and calm one and it was honestly a day that I don't think I will forget anytime soon.
This task of creating an audition video was very useful as it helped me become more familiar with the camera. Through this process I was able to become more aware of which parts of the camera I was looking at and attempted to avoid looking at the view finder of the camera rather than the lens of the camera. This meant that I directly addressed the audience and made for a more involving video. Unfortunately, I had to film this video alone as my partner was unavailable for filming. This caused me some issues as I had to set up the camera myself, whilst still attempting to keep within frame. This resulted in a lot of running backwards and forwards between my placement and the camera. Although this was tiring, it helped me to appreciate the large amount of effort that goes into the making of a music video. If I were to do this task again, I would record more takes of myself lip-syncing as I feel that it is not completely accurate at some points. Below I have included my audition video.
Prelim Task 2
Due to Taylor embodying several different genres within the music video, we had to learn varying types of dance styles. Our routines consisted of ballet, hip hop and contemporary moves, which each required a different skill set. Our dance teacher, Natasha, guided us during our rehearsals and ensured that we were constantly aware of what we were doing. We concentrated on exaggerating our precise physical movements and facial expressions in order to effectively our emotions to an audience, whether it was in real life, or on screen. This was also developed with the help of our drama coach, Jasmine, who helped us learn how to effectively embody the character of Taylor Swift. The varying dance routines made it harder to learn the movements as it could often get confusing, however, with many hours of rehearsals and the help of Natasha's online tutorials, we were able to learn all of the routines in such a short space of time. One thing that I did learn through this process was the need to actually sing the words of the song whilst performing in order to achieve the strains in your neck muscles so that the words looked as though they were actually being spoken.
Natasha's routine tutorial
Natasha's routine in the final edit
Prelim Task 3
In preparation for the shoot day, we had to decide on the costumes that we would wear for each set up. With the aid of our teachers and our costume designer, Olivia, we were able to find outfits that we felt stayed closest to the Taylor's costume in the actual music video and we were constantly adding to them in order to achieve this. For example, in the picture below I am holding a black bomber jacket however, in the final edit we decided to go with a red hoody instead. Although this was not the exact jacket that we wanted, it was the closest fit to the jacket that Taylor wears that we could find.
Original hip hop costume
My final hip hop costume
Above I have included photographs of myself with all of my costumes.
Prelim Task 5 This was the editing portion of the project and involved us creating our own sequences of the remake in groups. In my group I worked with Pheobe and Jerom. Editing a remake was a new experience for me and brought on some new challenges. For example, it was imperative that we matched the movement of lips to the lyrics of the song so that it appeared that the words were being spoken. This meant that we had to make very precise cuts during our edit. This was made easier by tools such as the razor tool as it allowed us to cut out the unnecessary parts of a take quicker. Originally, I was in charge of editing the street, contemporary and ribbon sections of the music video, however, eventually we decided as a group to simply edit whichever section we had the shots for. Personally, I found grading the most difficult part of this process as there had to be many different options to suit the different set up and lighting choices. Below I have included a picture showing some of my group's footage before and after grading.
Before
After
This helped me to learn the importance of grading as I was able to see an incredible improvement concerning the aesthetics of the footage afterwards. It helped to make all of the colours really pop and connoted energy and youth, which is vital in a pop video.
Overall, I am extremely pleased with my groups final edit and the quality of the footage that we created. I have had nothing but positive feedback, with people saying comments such as "It's so good, I loved it!" and "It's great, it looks so professional".
I think that our edit was very successful as it looks extremely similar to the original music video, which was the aim of our brief. Some of the areas that I am particularly please with the outcome include:
The overall grading, especially in the ballet sequence
The precise shot changes and cuts
The overall performance of everyone who took part
The accurate lip syncing
We were able to use our grading to improve the aesthetics of our footage, whilst also making it appear more similar to the original music video.
We graded the footage above with the goal of creating a cold look to it in order to fit the slight blue/grey tint of the original shot, which may be seen in the bottom right corner.
A picture of our three way colour corrector
We were able to achieve this look by playing around with the settings of our colour corrector. By adding blue shadows we were able to achieve this cold look.
Even though our edit was very successful overall, due to restrictions of space and availability, we were not always able to exactly replicate the original music video. For example, we were unable to remake the very intricate dance moves such as back flips, so had to substitute for shots of less difficult moves (as seen below).
Doing this prelim has made me aware of many aspects of music video production that I may not have been aware of before. For example, doing this project has made me confident enough to consider performing myself in my own music video. It has also made me more comfortable and confident around the equipment in the studio such as the cyclorama and the sound desk. I have also developed my styling abilities through this project by helping to create my own costume. This made me realise how much of a bearing costume can have on the overall look of a music video and has made me want to chose a style for my own music video which is bold, yet does not distract from the performance of my actors. This project has also helped me see the music video conventions that I have learned in action. For example, I learnt that beauty shots are an essential part of any music video as they showcase the main character within the video; allow the audience to get a closer of their make up/costume and also break the fourth wall of the video, making it more personalised for the watcher. Below I have listed some of the essential things that I have learnt from this prelim:
Pre-production
Have a clear idea of what type of music video you wish to make. This includes genre which will affect all decisions made for my music video such as setting, styling and artistic choices.
Decide which characters will be in your music video and how you will characterise /style them in order to suit your chosen genre.
Arrange rehearsals for your actors so that they have an opportunity to grasp what will be required of them on the day.
Have lists detailing everything that will be required for any of the actors i.e costume lists and make up lists.
Have a very detailed call list/ shoot schedule so that all parties know where they have to be and when. This should also include the numbers of all crew members in case of an emergency.
A picture of our call sheet
Production
Aim to start production early in the morning to prevent having to rush the shooting process.
Use a variety of shots in order to create a more interesting looking music video, whilst also keeping to their conventions. For example, use some close up beauty shots of the actors within the music video in order to showcase the actor and their make up/ costume, whilst also providing shot length variety.
Use a variety of lighting settings to take advantage of the many capabilities of the sound desk.
Ensure that your actors actually sing along to the song when shooting in order to stimulate the movement of neck muscles for a more authentic look.
Make sure that you encourage and praise your actors as it can often be a daunting an tiring experience.
An overview of our production space
Post-production
Create an editing scheduel for all members of your group.
Edit in a non-linear fashion in order to adhere to music video conventions
Grade your footage according to the music genre of your choice so that it may be easily identifiable.
Sequence shots in a rapid, montage style in order to prevent audience members from being able to concentrate on one element of the footage for too long. This variety creates a more interesting look and sticks to music video conventions.
No need to edit shots in a continuous fashion. In fact, it is better if it is not done this way as the cuts appear more dramatic.
A picture of my groups edit week 2 schedule
Overall, completing this prelim has been an invaluable experience and has made me even more excited to create my own content in the future.
Rihanna's website inspired me by how interactive it was. For example, when the pictures above were hovered over, a link to an article giving more details about the picture would appear (as circled). To the right is the article concerning the circled picture above. I though that this element of the website was very effective as it allows anyone who uses the website to engage with Rihanna more by finding out all of the events that she participates in. I would also like to include this element within my own artist's website as I think that it is an effective way of giving information about the artist in an interactive and tidy manner. 
Another website that has influenced my ideas is the website for the singer MNEK. I was first draw to this website by its bold colour scheme. I think that this was extremely effective as its simple layout is aesthetically pleasing and means that information is clearly presented on the site. For example, all social media accounts for the artist are put together in the bottom corner of the page. This makes it very easy for anyone using the site to find any information. I thought that this was a very good example of a website acting as a hub for different elements of an artist's online presence and is something that I would like to include on my own website. 
Katy B's website was also influential to me due to its incorporation of live tweets (as circled). By doing this, the audience is able to get up to date information about the artists that they love. It creates another element of interaction for the fans and allows them to stay in the loop of what events may be going on. This simultaneously advertises the artist's social media site, making audience more likely to follow the artist. This is very important for an artist in order to make their fan base grow. Because of this, I would also like to make my artist's tweets and statuses available through their website. 
We were inspired by the strong pose on Dua Lipa's album cover. Her look directly at the camera created a feeling of confidence for us and emphasised her status as a pop star. Her positioning is simple yet potent as it creates a feeling of effortlessness that we felt drawn to. The colour scheme is aesthetically pleasing and creates a sense of uniformity. Her costume appears casual, yet star pieces such as the bold Choker and the pink Culottes with the lace trim help the artist to stand out and highlight her modern fashion sense. Overall, this created a feeling of freshness that we would also like to create in our own album.
Jaden Smith - Scarface
Lighting
Clean Bandit - Rather Be
For our artists we would aim to be signed by the record label Virgin EMI Records. This label appealed to me as despite being an international record label, they have also signed small British artists who are similar to our act. For example, Virgin EMI have signed artists such as Loyle Carner, MNEK and Katy B. This made me confident that our act would fit in at this record label. Artists such as MNEK give a unique twist to R&B, incorporating elements of other music types such as electronic beats.
In order to layer our music video with different performance types, we also want to include elements of sign language in our project. We were inspired by videos such as You need me, I don't need you by Ed Sheeran. 
