R + P Post 2: Our target audience

Core audience:
The core audience of our film will be members of the LGBT community. The LGBT community is one made up of lesbian, gay, bisexual and transgender people. We are able to appeal to this audience through our portrayal of a homosexual protagonist. This creates a more relatable character for the audience as they may have experienced similar situations. It also gives opportunity for a social group that has rarely been represented in the media. Other films such as 'Weekend' (2011) and 'My Beautiful Laundrette' (1985) have also had this core audience and explore similar themes of love and happiness, whilst also revealing the hardship that people within this community often go through.

Wider Market:
In our wider market we would hope to appeal to fans of the genres of drama, romance, coming-of-age and comedy. As our films takes different aspects from these many different genres, we hope this would make it appeal to more people. We would also hope to attract fans of the indie genre as this had a heavy influence in the decisions we made about our film. The film 'Submarine is an example of a film with a very similar target audience to the one that we want our film to appeal to. We also hope that our film would appeal to many British people due to our use of a British setting and British characters.