R + P Post 5: How we plan to attract/ address our target audience

Our target audience is made up of:

• Members of the LGBT community
• British people aged 15 and over
• Fans of the British Indie genre
• Fans of romantic dramas
• Fans of 'coming of age' films 

How we plan to attract/ address members of our TA:

1. LGBT community - We will attract them by having an openly gay protagonist. Doing this may appeal to the as they may find the character relatable as they may have gone or will go through the same situations as our main character Craig does. They may also feel that they are finally being accurately and realistically portrayed within the media which may appeal to them.



One of our British countryside settings





2. British people (over 15)- We have addressed British people by using British actors and a British setting. The characters also speak of British themes. These factors maybe seen as highly recognisable to this audience which means that they may be able to engage with the film at a deeper level. They would also be supporting the British film industry which is beneficial for many British people. We have addressed the older age of our TA through our 15 certificate. By deciding on this certificate we allow ourselves the right to include more explicit content. This may vary from the use of swear words to the inclusion of scenes of violence. We feel that this gives our film a more realistic feel which may appeal to more people.                                          
3. British Indie fans - We attempted to stick to the conventions of this genre through our choice of shot types and grading decisions. We also depicted a character which may also be considered 'Indie' by his hobbies such as listening to vinyls, which fans of this genre may also enjoy. We my also be t attract them through our decisions in production and distribution. By choosing independent institutions such as Film 4, BFI and our created company Quak Films we instantly appeal more to British Indie fans as it becomes apparent that we are a low budget, British, Independent film. 

   

   Our chosen Independent production company 

4. Fans of romantic dramas - As our film goes on, the relationship between Craig and David continues to blossom. The themes of love and heartache appeal greatly to this audience. The fact that the love story is between two males may be seen as something 'different' and appeal to a wider audience as it is a story that is rarely seen in the mainstream film industry.
5. Fans of 'Coming of age' dramas - Throughout the film we follow Craig on a journey as he struggles to find his voice. The audience bears witness to the characters maturing and developing into a more confident and happy person.