Evaluation Question 4: Who would be the audience for your media product?

Below, I have included a Prezi detailing different aspects of our target audience. 

To conclude, we decided on a target audience of 15-30 year old members of the LGBT community. Even though our film is slightly skewed towards the younger end of our TA, we still hope to appeal to a large majority of the older end as they are more likely to go to the cinema and pay to watch our film. That said, our secondary audience was heavily concentrated on fans of the British indie genre as they enjoy our genre and are more willing to experiment with different representations. It would be very difficult to make our film appeal to a mass market as there are very niche representations which may only be relatable to a few. Themes such as homosexuality and discrimination also mean that not everyone would be willing to watch our film. This means that I film will most probably not make it onto the global market, however, we would most likely earn enough to cover our production budget and address added expenses such as employee's wages.