We wanted Layla to embody the 'stereotypical' London creative. From her dress sense, to the themes of her music, we wanted Layla to be perceived as an open minded millennial. Whilst researching we saw particular ideas that we thought could help achieve this...
The Afro has often been seen as a symbol of empowerment for black women. This connotation of strength is something that we wanted associated with our own artist. We really felt that this look would be eye catching and memorable.
We took inspiration from artists such as Erykah Badu's album art. For example, we thought that the use of hand written notes on her album was extremely effective as it was a quick way for the audience to be let into the mind of the artist and make it feel more personal.
We were also inspired by the Vintage clothing trend that is common among many Londoners. This culture encourages the individual to wear unique pieces of clothing and effectively treat their wardrobe as a work of art.
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