R+P Post 7: Record labels of interest

Labels are important to an artist, especially a new artist as they create a platform for the artist to distribute their music. If they are behind a reputable record label, industry professionals and listeners may trust in the quality of an artist's music due to the labels track record. As well as helping an artist's image, record labels also manage an artist's branding through methods such as marketing. Record labels give artist's somewhere to produce their music which is then also released and copyrighted by the label. Most importantly, record labels have money which they invest into an artist. This can then be spent in areas such as marketing in an attempt to reach and appeal to fans of a particular genre.

For our artists we would aim to be signed by the record label Virgin EMI Records. This label appealed to me as despite being an international record label, they have also signed small British artists who are similar to our act. For example, Virgin EMI have signed artists such as Loyle Carner, MNEK and Katy B. This made me confident that our act would fit in at this record label. Artists such as MNEK give a unique twist to R&B, incorporating elements of other music types such as electronic beats.





This freedom to experiment with different sounds proved to me that my artist would be able to expand their musical identity whilst under this label. Another factor that appealed to me was the great reputation that the record label has as Virgin is a very well known and respected brand. Virgin EMI is a brand knew label, founded in 2013 which means that the management style will be modern, allowing our artist to be handled in a fresh and current way. More importantly, as Virgin EMI is a very well established record label, they will have a lot of funding which can be invested into my artist's branding and music.Money is power in the music industry, so having a sufficient amount would make it easier for my artist to get effective marketing and music production.